In 2026, builder incentive packages in Canton and Forsyth County range from $30,000 to $50,000+ including rate buydowns, closing cost credits, and design upgrades. New construction typically runs $200,000 or more above resale at comparable sizes, so the incentives reduce but don't erase that gap. The more important thing buyers need to know before visiting any builder's sales office: bring your own agent on the first visit, or you may lose your right to independent representation entirely. The builder's on-site sales agent works for the builder, not for you, and builder contracts are written the same way.